Read my awesome newsletter for micro and small business owners who have to do their own marketing. 5 mins or less, every week. (Not all issues are public.)
💡 Pinterest for Beginners: Easy Wins to Grow Your Business
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Hello Reader, ​ Pinterest is a platform where your business can create an account and a variety of boards to share your products, services, interests, and more. As a consumer, you've seen pins for Instant Pot recipes, baby furniture, wedding dresses, men's grooming products, gardening tips, etc. As a business owner, I want you to use it as a VISUAL vehicle to send potential customers to your website and/or to purchase your product. Why Pinterest? I call Pinterest "Visual Google," where eye-catching images (pins) link directly to your products, services, or website. Optimize for Visual Search: Start by creating high-quality pins that make sense to your audience. Pinterest favors taller images, so consider using a 2:3 aspect ratio to maximize your visual real estate on your audience's feed. This format tends to perform better, capturing attention as users scroll through. Enhance Your Pins: Take a page from Ruggable. They've incorporated dynamic elements such as step-by-step guides via VIDEO Pins that relate to their services. Look at this one pet-proofing - so simple but the visual is so helpful. And here's their version of an infographic but really it's a how-to. Drive and Track Traffic: Link your pins directly to relevant blog posts or product pages and use Pinterest’s native analytics to track engagement and click-through rates. This data is a roadmap showing what your audience loves and how they interact with your content. Are they saving your Pins or going straight to clicking through to your site? Leverage Auto-Suggestions: Use Pinterest’s search bar to discover trending search terms and see what phrases auto-populate. Just like Google's auto-populate in the search bar, Pinterest gives you a similar tool to tell you what people are searching for WITHIN Pinterest. This can help give some direction on pin creation and content creation aligned with that data. Getting Started:
This platform is not just about pinning; it’s about amplifying your reach and drawing more eyes to your products or services with strategic, search-optimized content. You in? Offers & Learning Opps
Bits and Pieces
I saw a comment on TikTok that said "trust me bro" and I laughed. Anyway, I looked if the domain was taken. It is for sale for $15K. The domain buying business is alive and well! ​One guy actually fundraises and builds out websites to troll groups and super conservative politicians like this idiot who created a fake profile on Twitter and forgot to log out before Tweeting something. Tell me what you're planning this weekend! Do you lap swim? I'm thinking of going back to lap swimming. Thinking being the operative word. Chris ​ ​ "You can't say 'yes' to everything and not say 'yes' to taking care of yourself." — Shonda Rhimes ​ ​ |
OK WHAT NEXT? | Micro Business Marketing
Read my awesome newsletter for micro and small business owners who have to do their own marketing. 5 mins or less, every week. (Not all issues are public.)
Greetings, Reader! One more email for the year! Domains, websites, hosting. I'm finding that even seasoned small business owners consider the following terms a little nebulous. It makes me scratch my head - what is happening in the process of building a website where the user is not starting with basic terms and concepts of how things are connected? So.. you know what I did. Sometimes you need to present a primer... or in my case, analogies. What is the difference between domains, websites,...
Hello Reader, We do a lot of planning for our businesses. One of the modules I teach builds out a mini digital campaign so solopreneurs and small business owners can track their time backwards and be better prepared on the process. But what about personal planning? Professional and personal development? Do you do any planning for yourself? Is it hard for you to think ahead or to keep track of your goals or things you want to focus on? Well, you know what's up. Here's YOUR PLANNER! It's free...
Hello Reader, Today it's all about resources and opps because wow, there are lots of resources that came down in the last few weeks. First, I want to call out the LA County EMI program. It is no-cost training for micro and small business owners in LA County! Please tell your small business friends or those who are thinking of starting a business. The agency I work with, LEEAF, has set up their Entrepreneurial Academy so that solopreneurs and small business owners can take classes that fit...