Read my awesome newsletter for micro and small business owners who have to do their own marketing. 5 mins or less, every week. (Not all issues are public.)
The Calendar is Here!! (Plus what is a domain?)
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Greetings, Reader! One more email for the year! Domains, websites, hosting. I'm finding that even seasoned small business owners consider the following terms a little nebulous. It makes me scratch my head - what is happening in the process of building a website where the user is not starting with basic terms and concepts of how things are connected? So.. you know what I did. Sometimes you need to present a primer... or in my case, analogies. What is the difference between domains, websites, hosting, and email?Think of your online setup like building a house:
I haven't even gotten started with Water & Power or interior designers (website designers) or drywallers or the handyman. Let me know if this makes more sense now. I have a full carousel that describes each element here. Bits and Pieces
Calendar - Get It Before I Charge $12For those of you who already subscribe to my Google Calendar of Holidays, thank you!! The 2025 Holidays Calendar is automatically updated with the subscribed calendar. Ie. the name has been updated to 2025 already but you don't have to add a new calendar. For those of you who don't know about the amazing, awesome, stupendous, done-for-you Google Calendar of Holidays, what are you waiting for? Subscribe here for free... until January 19, 2025. Once it's January 20, 2025, I'm turning off the landing page and it's going back to a digital product for $12 for the year. I still think it's a deal. What else can you get for $12 to help your marketing? I can't even get a phone charger for $12. Thanks to everyone who has subscribed to and shared this marketing newsletter to their respective networks. I started it after the pandemic because I saw a big hole in digital marketing fundamentals. The subscribership consists of marketers, PR pros, some creatives, veteran entrepreneurs, and new and existing small business owners. My open rate tends to be about 60% and my click-thru rate is around 8%. This tells me what I share is valuable enough for you to open my email and to click out to something I've linked. Thank you. Chris β β β |
OK WHAT NEXT? | Micro Business Marketing
Read my awesome newsletter for micro and small business owners who have to do their own marketing. 5 mins or less, every week. (Not all issues are public.)
Hello Reader, We do a lot of planning for our businesses. One of the modules I teach builds out a mini digital campaign so solopreneurs and small business owners can track their time backwards and be better prepared on the process. But what about personal planning? Professional and personal development? Do you do any planning for yourself? Is it hard for you to think ahead or to keep track of your goals or things you want to focus on? Well, you know what's up. Here's YOUR PLANNER! It's free...
Hello Reader, Today it's all about resources and opps because wow, there are lots of resources that came down in the last few weeks. First, I want to call out the LA County EMI program. It is no-cost training for micro and small business owners in LA County! Please tell your small business friends or those who are thinking of starting a business. The agency I work with, LEEAF, has set up their Entrepreneurial Academy so that solopreneurs and small business owners can take classes that fit...
Hello Reader, One of the small business owners I've had the opportunity to meet and teach shared their frustrations with social media marketing and paid ads. They didn't know if what they were doing was effective. In the past, they had hired a social media agency to help with organic social, which didn't pay off. They're doing their own paid ads, which is fine, but still not sure about conversions. This business owner was frustrated and asked for guidance. The first step is to outline your...